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For the past 15 years, I have helped businesses retain their customers and add new customers. My process is designed to connect your business with old and new customers and outfit your business with the marketing tools needed to succeed.  Most forward thinking organizations today  realize the value of a customer relationship management program to  achieve increases in revenue, profitability and customer satisfaction,  and today the Internet can provide that avenue to develop and strengthen  their customer relationships.  Talk to me today about how we can support your growth, help you connect with your customers, and put you on a solid track to success and profit.

Dr. Goldwasser founded the new concept of Fan Relationship Management (FRM) in 2007, acknowledging this unique way in which a fan is more than a customer. Sports organizations must go beyond the ordinary CRM techniques used by non-sport companies. Dr. Goldwasser extended the FRM concept to the online component of sports, being the first to establish the foundations of e-FRM. 

Dr. Goldwasser used a solid methodology and performed extensive field work. This kind of work is often undertaken by private consulting companies that provide firms with confidential results, but here, Dr. Goldwasser has publicly released his interesting findings. His results are not pure theory, but “real big business.” His research has been backed by data from one of the biggest and most professional modern franchises—the NBA, giving his results a natural authority. His research has been based on an extensive survey of thousands of real NBA fans. For all of these reasons, the results of this study can be applied to many other areas of sports and even to non-sport businesses.